Can You Promote Business Insurance On Pinterest?
The online world is an ever-changing environment, with new websites being born every second. There are a lot of online business owners who are in the business insurance industry – can they promote their business online?
For example, one of the fastest growing social media platform is Pinterest. Could you promote your commercial insurance agency on Pinterest?
The answer is yes, you can.
But the real question is: is it worth it?
The truth is that people are now searching for business insurance tips in every place they can, Pinterest included. From the comfort of their own home in West Caldwell, Pinebrook, Fairfield, North Caldwell, Pursippany, a simple keyword search for “commercial insurance” on Pinterest will bring you a lot of results.
Popular searches for business insurance
The most popular types of content on Pinterest are the visually-appealing images. They are the ones which ‘hook’ the viewer and convince them to click to the website. On Pinterest you can use infographics with statistics and data about business insurance, or you can create eGuides or eBooks with valuable information on this topic.
At the other end, the least pinned (and the least popular) images are the ones which resemble stock photos. They say nothing about the business, they say nothing about the commercial insurance they try to promote. People are not convinced by this kind of pictures, therefore they will not click on the image and they will not repin it.
Tip for business insurance promotion on Pinterest
The most successful pinners are photographers, food images and fashion images. Since you are trying to promote commercial insurance policies, you need to catch people’s attention in some way. A good suggestion is to include words on your pictures. Although there is a short description underneath each image on Pinterest, people rarely read it. By including a bit of text on your images you can get that click faster than the competition.